Lafe Smith Illustration
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COMMERCIAL STORYBOARDS

GENERAL MILLS / DC COMICS  Lucky Charms Epic Costume Kid

Cross-promotional spot for General Mills and DC Comics.  Cereals feature a free DC Comic as an in-the-box prize.

COMMERCIAL SCREENSHOTS

CHARACTER DESIGNS

Picture
Designing what the imaginative kid would use from around the house to create a superhero costume was a blast.  It's fun to see how this translated to live-action and the screen.

TRUE TIMBER CAMOUFLAGE  Iron Man

This storyboard was created for True Timber camouflage, featuring NASCAR driver Dale Earnhardt, Jr.  Watch the commercial here.

COMMERCIAL SCREENSHOTS

TRACKER BOATS Chainsaw Reindeer

Christmas ad for Bass Pro Shops and Tracker Boats.  Watch the commercial here.

COMMERCIAL SCREENSHOTS

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BASS PRO SHOPS  Vrroom

Summer Sale TV spot for Bass Pro Shops featuring NASCAR's Martin Truex and professional angler Bill Dance.  Watch the commercial here.

BASS PRO SHOPS Celebration Swap ​Campaign

Kevin VanDam and Jamie McMurray, champions in different sports (fishing and NASCAR), swap roles and responsibilities in what became several commercials for BPS.  Watch the commercials: Celebration Swap and Left Turn.

COMMERCIAL SCREENSHOTS

BASS PRO SHOPS Santa Claus Spot

This was created for a proposed Christmas commercial concept, focusing on a down-to-earth Santa delivering a Christmas tree to a Bass Pro Shops store.

Springfield, MO Vacation Spot

Excerpt from another commercial proposal, this one focusing on Wonders of Wildlife National Museum and Aquarium and other vacation attractions in Springfield, MO.

BASS PRO SHOPS Marina Spot

This was a fun commercial to storyboard.  The sign was a blast to design, and I like how the old codgers in frame three turned out.
NEXT:  SKETCHBOOK

All licensed characters  are copyrights of their respective owners.  BASS PRO SHOPS materials are presented with permission.  
All other images and concepts property and copyright of LAFE SMITH. 



All licensed characters  are copyrights of their respective owners.  BASS PRO SHOPS materials are presented with permission.  
All other images and concepts property and copyright of LAFE SMITH.